304 South | The Whiteley
Price: £13,950,000 | $18,750,000 (est.)
Tenure: 999 years
Bedrooms: 3
Bathrooms: 3
Sq. Ft: 3,983
Service Fee (per annum): £55,600 | $74,750
Ground Rent: £0
Council Tax Band: H
EPC Rating: B

At The Whiteley, London’s most celebrated new landmark, Apartment 304 South presents a truly remarkable duplex residence where architectural grandeur meets refined interior design. With natural light pouring through floor-to-ceiling Crittall windows, the entrance hall sets the tone for this extraordinary home. Soft-hued natural marble furniture adds classical grace, and glass doors draw you into the heart of the residence where a dramatic double-height living area awaits. Soaring 6.1-meter (20-foot) ceilings amplify the sense of scale and elegance, flowing into a vast dining and kitchen space fronted by majestic arched windows that frame enchanting views across the rooftops of West London. Every element of this grand entertaining space is illuminated with natural light, creating an atmosphere both uplifting and serene.

The principal bedroom is seamlessly connected to its own spacious living area and dressing room, forming a retreat that feels expansive yet private. Refined-industrial internal windows overlook the open-plan space below, allowing daylight to flood through while maintaining a visual connection. With curtains drawn, the mezzanine becomes a self-contained sanctuary, an oasis of calm within the city. On the lower level, two large bedrooms are framed by arched Crittall windows that capture the ever-changing skies above London. The secondary bedroom includes a dedicated dressing area leading to an ensuite bathroom finished with exceptional craftsmanship, where warm wood tones contrast beautifully with cool marble surfaces to create a luxurious balance of texture and tone.

The interiors, conceived and furnished by RH Contract, mark the brand’s first European collaboration of this kind. Their signature layering of refined materials, classical silhouettes, and modern textures defines the apartment’s timeless aesthetic. Combined with the architectural vision of Foster & Partners, the residence exemplifies the rebirth of this Grade II-listed landmark into Prime Central London’s most desirable address. Residents of The Whiteley enjoy privileged access to the UK’s first Six Senses Hotel and Spa, complete with world-class wellness facilities, treatment rooms, a private members’ club, and five-star services at their fingertips.

Apartment 304 South is not simply a home but a rare opportunity to live at the pinnacle of London luxury, beside Hyde Park and moments from Mayfair, Notting Hill, and Marylebone.

This home is offered at £13,950,000 (approximately $18,750,000), with prices noted in sterling and U.S. dollar figures provided according to the current exchange rate. While the GBP price remains fixed, the USD amount will fluctuate. With a 999-year tenure, no ground rent, and a service fee of £55,600 per annum, this home is as considered in its practical details as it is dramatic in its design. In every respect, it represents the ultimate union of London heritage and international modern living.

For more information, please contact John Eric or Anna-Louisa.